PROJECTS
A core proposal of the international competition “Paris Réinventer” this project presents an innovative model of urban regeneration and air-rights development, creating new buildable land by three-dimensionally connecting spaces above the Boulevard Périphérique. As a symbolic collaboration between Korea and France, it fuses Marcel Duchamp’s avant-garde art with Jeong Seon’s (Gyeomjae) true-view landscape aesthetics, articulating a vision for a 21.5-century future city.
L'AIR NOUVEAU DE PARIS
Located in the heart of Cheongdam-dong’s luxury street, this project goes beyond high-end residential living to introduce a new spatial product concept: an incubator for personal branding (“Me-Brand”). Designed as a core urban retreat, it offers creators inspiration and relaxation even within a dense city environment. By integrating residential, commercial, cultural, and artistic experiences, it sets a new benchmark for lifestyle design and stands as a market-leading creative landmark.
NATURE POEM
The first export-oriented residential model planned with the goal of globalizing Korean housing. Targeting next-generation female leaders (CEOs) who shape consumer trends, the project incorporates specialized designs tailored to their refined sensibilities. Spatial value is differentiated through a curated vertical composition of three global residential styles: Korean sensibility on the lower levels, European leisure on the mid-levels, and New York–style living on the upper floors.
GALLERY 303
Korea’s first avant-garde penthouse, pioneering a new genre of high-end residential living in the heart of Gangnam for third-generation global CEOs. By introducing surrealist aesthetics into spatial design, the architecture is elevated into a work of art. Through five fully customized unit strategies that reject uniformity, the project achieved a remarkable 100% sell-out in just five days—becoming a definitive success story in high-end real estate development.
BOUTIQUE MONACO
A 3,498-unit landmark development built in Suwon, conceived as an eco-lifestyle city centered around the “Vitamin Cell Park” ecological landscape master plan. The project introduced the innovative Alpha Space, a groundbreaking residential layout that became a game-changer in Korean housing culture by maximizing spatial efficiency. It stood out as the only project to achieve a 100% sell-out during the 2008 global financial crisis, proving its exceptional market competitiveness.
SK SKY VIEW
Designed in 2012 as Seoul’s future global icon, this project is the world’s first expandable media bridge. Infused with the artistic spirit of pioneering video artist Paik Nam-june, it transforms the Han River into a 24-hour cultural and tourism district. The 1-kilometer-long, six-level mega-structure integrates pedestrian circulation, convention spaces, culture, art, hotels, parking, marinas, and vehicular traffic, declaring Korea’s global leadership as the birthplace of media art through a monumental work of social installation art.
SEOUL (PAIK NAM JUNE) MEDIA BRIDGE
A national mega-project, the largest development undertaking in Korea since its founding. Created through global collaboration with six world-renowned architectural firms, the project establishes a powerful urban axis connecting Yongsan and the Han River. Applying the original Core–Node–Cell urban model, it realizes a self-sustaining mixed-use city where commercial, business, and residential functions operate in organic harmony.
YONG SAN IBD
The winning proposal of Seoul Metropolitan Government’s special design competition for Nodeul Island, this future-oriented platform introduces a new paradigm of urban regeneration. Inspired by the concept of “Wiki Island,” symbolizing collective intelligence, the project establishes a startup incubating ecosystem where young creators can build self-sustaining businesses rooted in everyday life.
SEOUL WIKI ISLAND
A mega-scale master plan developed on a vast 200,000-pyeong site in the Yerae area of Jeju, reinterpreting Jeju’s pristine natural heritage through contemporary architectural language and urban planning. Going beyond a conventional resort, it is a global cultural and tourism complex city that transforms the region’s originality into curated content, establishing it as a world-class landmark internationally acclaimed for both architectural excellence and commercial value.
JEJU AIREST CITY
A brand identity (CI) project conceived to elevate Gyeonggi Province’s tourism competitiveness to a global level, selected through a competition that validated its excellence among the jury. The identity visually synthesizes Gyeonggi’s rich and enduring cultural heritage into a distinctive graphic language, by introducing a signature system optimized for sculptural integrity and visibility.
GYEONGGI TOURISM ORGANIZATION
A future-oriented urban platform officially recognized through an international competition win by the Seoul Metropolitan Government—“The Farming City”. The project proposes an advanced urban regeneration solution that preserves existing sports facilities while hybridizing them with residential functions, reinterpreting the aesthetics of Korea’s traditional Mongchon Earthen Fortress.
SEOUL CULTI-POLIS
By integrating AK Group’s evolution from consumer goods to aviation and distribution with the placemaking potential of transit-oriented development (TOD), AK Plaza was repositioned as a comprehensive lifestyle platform. The project introduces a contemporary reinterpretation of the site’s legacy through the “Market Street” concept, creating a multi-layered experiential environment that encourages human-scale circulation and moments of serendipity.
AK PLAZA
A landmark club identity design project that pioneered Korea’s high-end private membership club culture. The project combines a refined BI system with a carefully zoned spatial strategy—encompassing dining, fitness, and public zones—to materialize luxury cultural codes through space. This sophisticated brand strategy drove outstanding business performance, earning recognition as one of the World’s Top 100 Prestigious Clubs.
SEOUL CITY CLUB
The signature maison of Jeju Airest City, THE COCOON is a high-end art residence inspired by the primal vitality of Jeju’s Gotjawal landscape, elevated through biomimetic architecture. Innovative non-linear spatial design dissolves the boundaries between interior and exterior, walls and ceilings, transforming the residence into a collectible private gallery beyond conventional living.
THE COCOON
This landmark project mobilized national capabilities to elevate Korean ceramic culture to a global level. The emblem “Shaping the Future with Clay” and the character “Toya” earned high acclaim from the International Academy of Ceramics (IAC), while creative content strategies attracted the largest visitor turnout in the history of world expos.
WORLD CERAMIC EXPOSITION
A business innovation case that introduced Korea’s first hotel-operated, wedding-specialized business model, transforming outdated convention facilities into high-value assets through a newly designed packaged program. By reinterpreting The Chosun Hotel’s distinguished heritage through a Modern Classic concept and an integrated brand experience strategy, the project defined a new generation of high-end wedding culture.
THE WESTIN CHOSUN WEDDING
THE OBJET is a monumental architectural sculpture that visualizes, through architectural language, the breathing rhythms of Gotjawal—Jeju’s “lungs”—and its subterranean Soomgol air passages. Going beyond residential function, the project adopts a “Sound Box” motif and a semi-open spatial composition, allowing wind, light, and the rhythms of nature to flow through the space as a multisensory healing environment.
THE OBJET
A brand renewal project that reimagined an aging hotel deli as a sophisticated “Gourmet Boutique,” leading the trend of “Fashionable Food.” Through a retail identity strategy targeting business leaders and global clientele, the project lowered entry barriers to hotel F&B and repositioned the space as a new lifestyle consumption hub. Following the renewal, sales increased by an impressive 250%, making this project a successful business turnaround.
CHOSUN DELI
THE FOREST is a biophilic architectural project that reinterprets the primal vitality of Jeju’s Gotjawal through the geometric aesthetics of hexagonal modules. An organic spatial structure and panoramic ocean-view–oriented design deliver both an overwhelming sense of openness and deep communion with nature. In particular, a double-height foyer with gallery functions and sculptural terrace gardens elevate the project beyond conventional housing.
THE FOREST
SEOUL DIGITAL KYUJANGGAK inherits the spirit of King Jeongjo’s Gyujanggak, merging Seoul’s 600 years of historical heritage with advanced IT technologies to form a future-oriented Cultural Seed Library. Beyond archiving knowledge, it is conceived as a creative industry launchpad that incubates new cultural industries through the convergence of humanities and technology.
SEOUL DIGITAL KYUJANGGAK
THE OVAL is a high-end maison that embodies the life force of Gotjawal through a symbolic Oval Atrium, transforming the building itself into a grand frame that embraces nature. Organic circulation centered around the courtyard, sculptural staircases, and panoramic ocean views converge to offer a seamless spatial experience that dissolves the boundary between inside and outside.
THE OVAL
The BA SON PROJECT is a waterfront cultural complex located at the critical node between Ho Chi Minh City’s historic core and emerging new districts, along the Mekong River. Employing the concept of an “Ice Forest”, which forms a dramatic contrast with the tropical climate, the project uses architecture as a cooling metaphor to create a futuristic skyline.
BA SON PROJECT
SK VIEW is SK Construction’s flagship residential brand and a strategic brand repositioning project that moved beyond the former HOMAX identity to introduce the paradigm of Urban Aesthetics. The visual experience of viewing the city skyline through windows was systemized under the slogan “The City Is Beautiful”, supported by a distinctive BIP that elevated the value of residential space.
SK SKY VIEW
THE MOBIUS is an organic landmark that architecturally expresses infinite continuity, with roof, walls, and floors connected by a single uninterrupted line—realizing the essence of seamless design. Through a total design approach in which exterior curves extend into interior spaces, custom-built furniture and architecture are perfectly integrated into a dense, artistic environment.
THE MOBIUS
PARK VIEW is an iconic project representing Korea’s first-generation high-end mixed-use residential developments, created through a strategic joint venture between SK Construction and POSCO E&C at a prime location in Jeongja-dong. Through a naming strategy that integrates both companies’ brand assets and a dynamic Brand Identity Program (BIP) inspired by the urban skyline, the project set a new benchmark for residential culture.
PARK VIEW
This master plan reinterprets the historical context of the Hanyang City Wall by vertically integrating a “modern hanok hotel” with an open-air street mall, transforming a 15-meter topographical constraint into a dynamic architectural sequence. By reinventing the traditional enclosed duty-free model into an experiential cultural platform where shopping and culture flow seamlessly, the project repositioned the duty-free complex as a distinctive heritage landmark.
THE SHILLA HOTEL
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HANOI PROJECT – ME TRI establishes a Development Axis that connects Hanoi’s 1,000-year history with its future vision, creating a master plan that embodies Vietnam’s emergence as a global economic hub. Anchored by Diamond Lake, which concentrates the energy of the historic city, the project envisions a future-oriented waterfront city where cultural heritage and global lifestyles converge.
HANOI PROJECT - ME TRI
THE MARKET WALK is a mixed-use residential and commercial platform that generates urban vitality through the synergy between housing and street-oriented retail. Reinterpreting Jeju’s traditional market culture as a contemporary open-street mall, the project plans 147 residential units positioned as a local community anchor for trendsetters and creators.
MARKET WALK
PROJECTS
A core proposal of the international competition “Paris Réinventer” this project presents an innovative model of urban regeneration and air-rights development, creating new buildable land by three-dimensionally connecting spaces above the Boulevard Périphérique. As a symbolic collaboration between Korea and France, it fuses Marcel Duchamp’s avant-garde art with Jeong Seon’s (Gyeomjae) true-view landscape aesthetics, articulating a vision for a 21.5-century future city.
L'AIR NOUVEAU DE PARIS
Located in the heart of Cheongdam-dong’s luxury street, this project goes beyond high-end residential living to introduce a new spatial product concept: an incubator for personal branding (“Me-Brand”). Designed as a core urban retreat, it offers creators inspiration and relaxation even within a dense city environment. By integrating residential, commercial, cultural, and artistic experiences, it sets a new benchmark for lifestyle design and stands as a market-leading creative landmark.
NATURE POEM
The first export-oriented residential model planned with the goal of globalizing Korean housing. Targeting next-generation female leaders (CEOs) who shape consumer trends, the project incorporates specialized designs tailored to their refined sensibilities. Spatial value is differentiated through a curated vertical composition of three global residential styles: Korean sensibility on the lower levels, European leisure on the mid-levels, and New York–style living on the upper floors.
GALLERY 303
Korea’s first avant-garde penthouse, pioneering a new genre of high-end residential living in the heart of Gangnam for third-generation global CEOs. By introducing surrealist aesthetics into spatial design, the architecture is elevated into a work of art. Through five fully customized unit strategies that reject uniformity, the project achieved a remarkable 100% sell-out in just five days—becoming a definitive success story in high-end real estate development.
BOUTIQUE MONACO
A 3,498-unit landmark development built in Suwon, conceived as an eco-lifestyle city centered around the “Vitamin Cell Park” ecological landscape master plan. The project introduced the innovative Alpha Space, a groundbreaking residential layout that became a game-changer in Korean housing culture by maximizing spatial efficiency. It stood out as the only project to achieve a 100% sell-out during the 2008 global financial crisis, proving its exceptional market competitiveness.
SK SKY VIEW
Designed in 2012 as Seoul’s future global icon, this project is the world’s first expandable media bridge. Infused with the artistic spirit of pioneering video artist Paik Nam-june, it transforms the Han River into a 24-hour cultural and tourism district. The 1-kilometer-long, six-level mega-structure integrates pedestrian circulation, convention spaces, culture, art, hotels, parking, marinas, and vehicular traffic, declaring Korea’s global leadership as the birthplace of media art through a monumental work of social installation art.
SEOUL (PAIK NAM JUNE) MEDIA BRIDGE
A national mega-project, the largest development undertaking in Korea since its founding. Created through global collaboration with six world-renowned architectural firms, the project establishes a powerful urban axis connecting Yongsan and the Han River. Applying the original Core–Node–Cell urban model, it realizes a self-sustaining mixed-use city where commercial, business, and residential functions operate in organic harmony.
YONG SAN IBD
The winning proposal of Seoul Metropolitan Government’s special design competition for Nodeul Island, this future-oriented platform introduces a new paradigm of urban regeneration. Inspired by the concept of “Wiki Island,” symbolizing collective intelligence, the project establishes a startup incubating ecosystem where young creators can build self-sustaining businesses rooted in everyday life.
SEOUL WIKI ISLAND
A mega-scale master plan developed on a vast 200,000-pyeong site in the Yerae area of Jeju, reinterpreting Jeju’s pristine natural heritage through contemporary architectural language and urban planning. Going beyond a conventional resort, it is a global cultural and tourism complex city that transforms the region’s originality into curated content, establishing it as a world-class landmark internationally acclaimed for both architectural excellence and commercial value.
JEJU AIREST CITY
A brand identity (CI) project conceived to elevate Gyeonggi Province’s tourism competitiveness to a global level, selected through a competition that validated its excellence among the jury. The identity visually synthesizes Gyeonggi’s rich and enduring cultural heritage into a distinctive graphic language, by introducing a signature system optimized for sculptural integrity and visibility.
GYEONGGI TOURISM ORGANIZATION
A future-oriented urban platform officially recognized through an international competition win by the Seoul Metropolitan Government—“The Farming City”. The project proposes an advanced urban regeneration solution that preserves existing sports facilities while hybridizing them with residential functions, reinterpreting the aesthetics of Korea’s traditional Mongchon Earthen Fortress.
SEOUL CULTI-POLIS
By integrating AK Group’s evolution from consumer goods to aviation and distribution with the placemaking potential of transit-oriented development (TOD), AK Plaza was repositioned as a comprehensive lifestyle platform. The project introduces a contemporary reinterpretation of the site’s legacy through the “Market Street” concept, creating a multi-layered experiential environment that encourages human-scale circulation and moments of serendipity.
AK PLAZA
A landmark club identity design project that pioneered Korea’s high-end private membership club culture. The project combines a refined BI system with a carefully zoned spatial strategy—encompassing dining, fitness, and public zones—to materialize luxury cultural codes through space. This sophisticated brand strategy drove outstanding business performance, earning recognition as one of the World’s Top 100 Prestigious Clubs.
SEOUL CITY CLUB
The signature maison of Jeju Airest City, THE COCOON is a high-end art residence inspired by the primal vitality of Jeju’s Gotjawal landscape, elevated through biomimetic architecture. Innovative non-linear spatial design dissolves the boundaries between interior and exterior, walls and ceilings, transforming the residence into a collectible private gallery beyond conventional living.
THE COCOON
This landmark project mobilized national capabilities to elevate Korean ceramic culture to a global level. The emblem “Shaping the Future with Clay” and the character “Toya” earned high acclaim from the International Academy of Ceramics (IAC), while creative content strategies attracted the largest visitor turnout in the history of world expos.
WORLD CERAMIC EXPOSITION
A business innovation case that introduced Korea’s first hotel-operated, wedding-specialized business model, transforming outdated convention facilities into high-value assets through a newly designed packaged program. By reinterpreting The Chosun Hotel’s distinguished heritage through a Modern Classic concept and an integrated brand experience strategy, the project defined a new generation of high-end wedding culture.
THE WESTIN CHOSUN WEDDING
THE OBJET is a monumental architectural sculpture that visualizes, through architectural language, the breathing rhythms of Gotjawal—Jeju’s “lungs”—and its subterranean Soomgol air passages. Going beyond residential function, the project adopts a “Sound Box” motif and a semi-open spatial composition, allowing wind, light, and the rhythms of nature to flow through the space as a multisensory healing environment.
THE OBJET
A brand renewal project that reimagined an aging hotel deli as a sophisticated “Gourmet Boutique,” leading the trend of “Fashionable Food.” Through a retail identity strategy targeting business leaders and global clientele, the project lowered entry barriers to hotel F&B and repositioned the space as a new lifestyle consumption hub. Following the renewal, sales increased by an impressive 250%, making this project a successful business turnaround.
CHOSUN DELI
THE FOREST is a biophilic architectural project that reinterprets the primal vitality of Jeju’s Gotjawal through the geometric aesthetics of hexagonal modules. An organic spatial structure and panoramic ocean-view–oriented design deliver both an overwhelming sense of openness and deep communion with nature. In particular, a double-height foyer with gallery functions and sculptural terrace gardens elevate the project beyond conventional housing.
THE FOREST
SEOUL DIGITAL KYUJANGGAK inherits the spirit of King Jeongjo’s Gyujanggak, merging Seoul’s 600 years of historical heritage with advanced IT technologies to form a future-oriented Cultural Seed Library. Beyond archiving knowledge, it is conceived as a creative industry launchpad that incubates new cultural industries through the convergence of humanities and technology.
SEOUL DIGITAL KYUJANGGAK
THE OVAL is a high-end maison that embodies the life force of Gotjawal through a symbolic Oval Atrium, transforming the building itself into a grand frame that embraces nature. Organic circulation centered around the courtyard, sculptural staircases, and panoramic ocean views converge to offer a seamless spatial experience that dissolves the boundary between inside and outside.
THE OVAL
The BA SON PROJECT is a waterfront cultural complex located at the critical node between Ho Chi Minh City’s historic core and emerging new districts, along the Mekong River. Employing the concept of an “Ice Forest”, which forms a dramatic contrast with the tropical climate, the project uses architecture as a cooling metaphor to create a futuristic skyline.
BA SON PROJECT
SK VIEW is SK Construction’s flagship residential brand and a strategic brand repositioning project that moved beyond the former HOMAX identity to introduce the paradigm of Urban Aesthetics. The visual experience of viewing the city skyline through windows was systemized under the slogan “The City Is Beautiful”, supported by a distinctive BIP that elevated the value of residential space.
SK SKY VIEW
THE MOBIUS is an organic landmark that architecturally expresses infinite continuity, with roof, walls, and floors connected by a single uninterrupted line—realizing the essence of seamless design. Through a total design approach in which exterior curves extend into interior spaces, custom-built furniture and architecture are perfectly integrated into a dense, artistic environment.
THE MOBIUS
PARK VIEW is an iconic project representing Korea’s first-generation high-end mixed-use residential developments, created through a strategic joint venture between SK Construction and POSCO E&C at a prime location in Jeongja-dong. Through a naming strategy that integrates both companies’ brand assets and a dynamic Brand Identity Program (BIP) inspired by the urban skyline, the project set a new benchmark for residential culture.
PARK VIEW
This master plan reinterprets the historical context of the Hanyang City Wall by vertically integrating a “modern hanok hotel” with an open-air street mall, transforming a 15-meter topographical constraint into a dynamic architectural sequence. By reinventing the traditional enclosed duty-free model into an experiential cultural platform where shopping and culture flow seamlessly, the project repositioned the duty-free complex as a distinctive heritage landmark.
THE SHILLA HOTEL
HANOI PROJECT – ME TRI establishes a Development Axis that connects Hanoi’s 1,000-year history with its future vision, creating a master plan that embodies Vietnam’s emergence as a global economic hub. Anchored by Diamond Lake, which concentrates the energy of the historic city, the project envisions a future-oriented waterfront city where cultural heritage and global lifestyles converge.
HANOI PROJECT - ME TRI
THE MARKET WALK is a mixed-use residential and commercial platform that generates urban vitality through the synergy between housing and street-oriented retail. Reinterpreting Jeju’s traditional market culture as a contemporary open-street mall, the project plans 147 residential units positioned as a local community anchor for trendsetters and creators.
MARKET WALK
