GYEONGGI TOURISM ORGANIZATION
(CI & BRANDING)
2002
Overview
Developed alongside the launch of the Gyeonggi Tourism Organization in 2002, this flagship branding project aimed to move beyond Gyeonggi Province’s image as merely a satellite of Seoul and establish it as a Global Tourism Destination. Selected through a competitive evaluation process, the project laid the foundation for a strategic and integrated Corporate Identity (CI) system.
Naming & Concept
The “Heritage Fusion” concept reinterprets Gyeonggi-do’s rich historical assets and natural environment through a contemporary visual language. A refined signature identity system was developed to clearly express the province’s character and enhance visual recognition across all platforms.
Launching & Promotion Strategy
A consistent “One Voice” strategy unified brand communication across all tourism touchpoints. As a result, Gyeonggi-do was successfully repositioned as an independent and credible tourism destination, creating a sustainable brand asset for both domestic and international audiences.
BRAND & IDENTITY CREDITS
Client / Gyeonggi-do Government
Brand Strategy & Concept / DESIGN NETWORK
Brand Naming / DESIGN NETWORK
CI & BI Design / DESIGN NETWORK
Basic & Application Design System / DESIGN NETWORK
GYEONGGI TOURISM ORGANIZATION
2002
Overview
Developed alongside the launch of the Gyeonggi Tourism Organization in 2002, this flagship branding project aimed to move beyond Gyeonggi Province’s image as merely a satellite of Seoul and establish it as a Global Tourism Destination. Selected through a competitive evaluation process, the project laid the foundation for a strategic and integrated Corporate Identity (CI) system.
Naming & Concept
The “Heritage Fusion” concept reinterprets Gyeonggi-do’s rich historical assets and natural environment through a contemporary visual language. A refined signature identity system was developed to clearly express the province’s character and enhance visual recognition across all platforms.
Launching & Promotion Strategy
A consistent “One Voice” strategy unified brand communication across all tourism touchpoints. As a result, Gyeonggi-do was successfully repositioned as an independent and credible tourism destination, creating a sustainable brand asset for both domestic and international audiences.
BRAND & IDENTITY CREDITS
Client / Gyeonggi-do Government
Brand Strategy & Concept / DESIGN NETWORK
Brand Naming / DESIGN NETWORK
CI & BI Design / DESIGN NETWORK
Basic & Application Design System / DESIGN NETWORK
