URBAN PLANNING
Designed in 2012 as Seoul’s future global icon, this project is the world’s first expandable media bridge. Infused with the artistic spirit of pioneering video artist Paik Nam-june, it transforms the Han River into a 24-hour cultural and tourism district. The 1-kilometer-long, six-level mega-structure integrates pedestrian circulation, convention spaces, culture, art, hotels, parking, marinas, and vehicular traffic, declaring Korea’s global leadership as the birthplace of media art through a monumental work of social installation art.
SEOUL (PAIK NAM JUNE) MEDIA BRIDGE
A national mega-project, the largest development undertaking in Korea since its founding. Created through global collaboration with six world-renowned architectural firms, the project establishes a powerful urban axis connecting Yongsan and the Han River. Applying the original Core–Node–Cell urban model, it realizes a self-sustaining mixed-use city where commercial, business, and residential functions operate in organic harmony.
YONG SAN IBD
The winning proposal of Seoul Metropolitan Government’s special design competition for Nodeul Island, this future-oriented platform introduces a new paradigm of urban regeneration. Inspired by the concept of “Wiki Island,” symbolizing collective intelligence, the project establishes a startup incubating ecosystem where young creators can build self-sustaining businesses rooted in everyday life.
SEOUL WIKI ISLAND
A core proposal of the international competition “Paris Réinventer” this project presents an innovative model of urban regeneration and air-rights development, creating new buildable land by three-dimensionally connecting spaces above the Boulevard Périphérique. As a symbolic collaboration between Korea and France, it fuses Marcel Duchamp’s avant-garde art with Jeong Seon’s (Gyeomjae) true-view landscape aesthetics, articulating a vision for a 21.5-century future city.
L'AIR NOUVEAU DE PARIS
A future-oriented urban platform officially recognized through an international competition win by the Seoul Metropolitan Government—“The Farming City”. The project proposes an advanced urban regeneration solution that preserves existing sports facilities while hybridizing them with residential functions, reinterpreting the aesthetics of Korea’s traditional Mongchon Earthen Fortress.
SEOUL CULTI-POLIS
SEOUL DIGITAL KYUJANGGAK inherits the spirit of King Jeongjo’s Gyujanggak, merging Seoul’s 600 years of historical heritage with advanced IT technologies to form a future-oriented Cultural Seed Library. Beyond archiving knowledge, it is conceived as a creative industry launchpad that incubates new cultural industries through the convergence of humanities and technology.
SEOUL DIGITAL KYUJANGGAK
The BA SON PROJECT is a waterfront cultural complex located at the critical node between Ho Chi Minh City’s historic core and emerging new districts, along the Mekong River. Employing the concept of an “Ice Forest”, which forms a dramatic contrast with the tropical climate, the project uses architecture as a cooling metaphor to create a futuristic skyline.
BA SON PROJECT
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HANOI PROJECT – ME TRI establishes a Development Axis that connects Hanoi’s 1,000-year history with its future vision, creating a master plan that embodies Vietnam’s emergence as a global economic hub. Anchored by Diamond Lake, which concentrates the energy of the historic city, the project envisions a future-oriented waterfront city where cultural heritage and global lifestyles converge.
HANOI PROJECT - ME TRI
URBAN PLANNING
Designed in 2012 as Seoul’s future global icon, this project is the world’s first expandable media bridge. Infused with the artistic spirit of pioneering video artist Paik Nam-june, it transforms the Han River into a 24-hour cultural and tourism district. The 1-kilometer-long, six-level mega-structure integrates pedestrian circulation, convention spaces, culture, art, hotels, parking, marinas, and vehicular traffic, declaring Korea’s global leadership as the birthplace of media art through a monumental work of social installation art.
SEOUL (PAIK NAM JUNE) MEDIA BRIDGE
A national mega-project, the largest development undertaking in Korea since its founding. Created through global collaboration with six world-renowned architectural firms, the project establishes a powerful urban axis connecting Yongsan and the Han River. Applying the original Core–Node–Cell urban model, it realizes a self-sustaining mixed-use city where commercial, business, and residential functions operate in organic harmony.
YONG SAN IBD
The winning proposal of Seoul Metropolitan Government’s special design competition for Nodeul Island, this future-oriented platform introduces a new paradigm of urban regeneration. Inspired by the concept of “Wiki Island,” symbolizing collective intelligence, the project establishes a startup incubating ecosystem where young creators can build self-sustaining businesses rooted in everyday life.
SEOUL WIKI ISLAND
A core proposal of the international competition “Paris Réinventer” this project presents an innovative model of urban regeneration and air-rights development, creating new buildable land by three-dimensionally connecting spaces above the Boulevard Périphérique. As a symbolic collaboration between Korea and France, it fuses Marcel Duchamp’s avant-garde art with Jeong Seon’s (Gyeomjae) true-view landscape aesthetics, articulating a vision for a 21.5-century future city.
L'AIR NOUVEAU DE PARIS
A future-oriented urban platform officially recognized through an international competition win by the Seoul Metropolitan Government—“The Farming City”. The project proposes an advanced urban regeneration solution that preserves existing sports facilities while hybridizing them with residential functions, reinterpreting the aesthetics of Korea’s traditional Mongchon Earthen Fortress.
SEOUL CULTI-POLIS
SEOUL DIGITAL KYUJANGGAK inherits the spirit of King Jeongjo’s Gyujanggak, merging Seoul’s 600 years of historical heritage with advanced IT technologies to form a future-oriented Cultural Seed Library. Beyond archiving knowledge, it is conceived as a creative industry launchpad that incubates new cultural industries through the convergence of humanities and technology.
SEOUL DIGITAL KYUJANGGAK
The BA SON PROJECT is a waterfront cultural complex located at the critical node between Ho Chi Minh City’s historic core and emerging new districts, along the Mekong River. Employing the concept of an “Ice Forest”, which forms a dramatic contrast with the tropical climate, the project uses architecture as a cooling metaphor to create a futuristic skyline.
BA SON PROJECT
HANOI PROJECT – ME TRI establishes a Development Axis that connects Hanoi’s 1,000-year history with its future vision, creating a master plan that embodies Vietnam’s emergence as a global economic hub. Anchored by Diamond Lake, which concentrates the energy of the historic city, the project envisions a future-oriented waterfront city where cultural heritage and global lifestyles converge.
HANOI PROJECT - ME TRI