서울시 서초구 서초대로 397
(서초동 1316-5 부띠크모나코빌딩)
T 02.3444.5042
F 02.547.9115
서울시 서초구 서초대로 397
(서초동 1316-5 부띠크모나코빌딩)
T 02.3444.5042
F 02.547.9115
URBAN PLANNING
A core proposal of the international competition “Paris Réinventer” this project presents an innovative model of urban regeneration and air-rights development, creating new buildable land by three-dimensionally connecting spaces above the Boulevard Périphérique. As a symbolic collaboration between Korea and France, it fuses Marcel Duchamp’s avant-garde art with Jeong Seon’s (Gyeomjae) true-view landscape aesthetics, articulating a vision for a 21.5-century future city.
21.5th Century Paris Air Master Plan
(Paris Urban Regeneration Selected Work)
L'AIR NOUVEAU DE PARIS
Designed in 2012 as Seoul’s future global icon, this project is the world’s first expandable media bridge. Infused with the artistic spirit of pioneering video artist Paik Nam-june, it transforms the Han River into a 24-hour cultural and tourism district. The 1-kilometer-long, six-level mega-structure integrates pedestrian circulation, convention spaces, culture, art, hotels, parking, marinas, and vehicular traffic, declaring Korea’s global leadership as the birthplace of media art through a monumental work of social installation art.
Seoul Paik Nam June Media Bridge
(Social installation art)
SEOUL (PAIK NAM JUNE) MEDIA BRIDGE
A future-oriented urban platform officially recognized through an international competition win by the Seoul Metropolitan Government—“The Farming City”. The project proposes an advanced urban regeneration solution that preserves existing sports facilities while hybridizing them with residential functions, reinterpreting the aesthetics of Korea’s traditional Mongchon Earthen Fortress.
Seoul Jamsil Stadium Master Plan
(International Competition Selected Work)
SEOUL CULTI-POLIS
The BA SON PROJECT is a waterfront cultural complex located at the critical node between Ho Chi Minh City’s historic core and emerging new districts, along the Mekong River. Employing the concept of an “Ice Forest”, which forms a dramatic contrast with the tropical climate, the project uses architecture as a cooling metaphor to create a futuristic skyline.
Ice Forest City Master Plan
(Ho Chi Minh City Cultural Tourism Complex)
BA SON PROJECT
The winning proposal of Seoul Metropolitan Government’s special design competition for Nodeul Island, this future-oriented platform introduces a new paradigm of urban regeneration. Inspired by the concept of “Wiki Island,” symbolizing collective intelligence, the project establishes a startup incubating ecosystem where young creators can build self-sustaining businesses rooted in everyday life.
Seoul Wiki Island
(Han River Nodeul Island Award)
SEOUL WIKI ISLAND
A national mega-project, the largest development undertaking in Korea since its founding. Created through global collaboration with six world-renowned architectural firms, the project establishes a powerful urban axis connecting Yongsan and the Han River. Applying the original Core–Node–Cell urban model, it realizes a self-sustaining mixed-use city where commercial, business, and residential functions operate in organic harmony.
Yongsan Business District
(Korea Economic Daily Site No. 33)
YONG SAN IBD
SEOUL DIGITAL KYUJANGGAK inherits the spirit of King Jeongjo’s Gyujanggak, merging Seoul’s 600 years of historical heritage with advanced IT technologies to form a future-oriented Cultural Seed Library. Beyond archiving knowledge, it is conceived as a creative industry launchpad that incubates new cultural industries through the convergence of humanities and technology.
Seoul Digital Kyujanggak City Proposal
(Seoul Metropolitan Government Competition Project)
SEOUL DIGITAL KYUJANGGAK
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HANOI PROJECT – ME TRI establishes a Development Axis that connects Hanoi’s 1,000-year history with its future vision, creating a master plan that embodies Vietnam’s emergence as a global economic hub. Anchored by Diamond Lake, which concentrates the energy of the historic city, the project envisions a future-oriented waterfront city where cultural heritage and global lifestyles converge.
Master Plan of Me Tri City, Hanoi
(Kumho Construction + Daewoo Construction)
HANOI PROJECT - ME TRI
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The innovative planned city of Suwon Hwaseong by King Jeongjo and the digital aesthetics of media art pioneer Nam June Paik converge beyond time and space. A 150,000-pyeong industrial district linked to Samsung Digital City will be transformed into Korea’s first “21.5th-century, fifth-generation city,” integrating advanced industry, culture, and residential life.
Digital Kyujanggak City Master Plan
(Redevelopment of Approx. 150,000py in Suwon)
DIGITAL KYUJANGGAK MASTERPLAN
The winning proposal of Seoul Metropolitan Government’s special design competition for Nodeul Island, this future-oriented platform introduces a new paradigm of urban regeneration. Inspired by the concept of “Wiki Island,” symbolizing collective intelligence, the project establishes a startup incubating ecosystem where young creators can build self-sustaining businesses rooted in everyday life.
SEOUL WIKI ISLAND
URBAN PLANNING
A core proposal of the international competition “Paris Réinventer” this project presents an innovative model of urban regeneration and air-rights development, creating new buildable land by three-dimensionally connecting spaces above the Boulevard Périphérique. As a symbolic collaboration between Korea and France, it fuses Marcel Duchamp’s avant-garde art with Jeong Seon’s (Gyeomjae) true-view landscape aesthetics, articulating a vision for a 21.5-century future city.
21.5th Century Paris Air Master Plan
(Paris Urban Regeneration Selected Work)
L'AIR NOUVEAU DE PARIS
Designed in 2012 as Seoul’s future global icon, this project is the world’s first expandable media bridge. Infused with the artistic spirit of pioneering video artist Paik Nam-june, it transforms the Han River into a 24-hour cultural and tourism district. The 1-kilometer-long, six-level mega-structure integrates pedestrian circulation, convention spaces, culture, art, hotels, parking, marinas, and vehicular traffic, declaring Korea’s global leadership as the birthplace of media art through a monumental work of social installation art.
Seoul Paik Nam June Media Bridge
(Social installation art)
SEOUL (PAIK NAM JUNE) MEDIA BRIDGE
The BA SON PROJECT is a waterfront cultural complex located at the critical node between Ho Chi Minh City’s historic core and emerging new districts, along the Mekong River. Employing the concept of an “Ice Forest”, which forms a dramatic contrast with the tropical climate, the project uses architecture as a cooling metaphor to create a futuristic skyline.
Ice Forest City Master Plan
(Ho Chi Minh City Cultural Tourism Complex)
BA SON PROJECT
A future-oriented urban platform officially recognized through an international competition win by the Seoul Metropolitan Government—“The Farming City”. The project proposes an advanced urban regeneration solution that preserves existing sports facilities while hybridizing them with residential functions, reinterpreting the aesthetics of Korea’s traditional Mongchon Earthen Fortress.
Seoul Jamsil Stadium Master Plan
(International Competition Selected Work)
SEOUL CULTI-POLIS
The innovative planned city of Suwon Hwaseong by King Jeongjo and the digital aesthetics of media art pioneer Nam June Paik converge beyond time and space. A 150,000-pyeong industrial district linked to Samsung Digital City will be transformed into Korea’s first “21.5th-century, fifth-generation city,” integrating advanced industry, culture, and residential life.
Digital Kyujanggak City Master Plan
(Redevelopment of Approx. 150,000py in Suwon)
DIGITAL KYUJANGGAK MASTERPLAN
The winning proposal of Seoul Metropolitan Government’s special design competition for Nodeul Island, this future-oriented platform introduces a new paradigm of urban regeneration. Inspired by the concept of “Wiki Island,” symbolizing collective intelligence, the project establishes a startup incubating ecosystem where young creators can build self-sustaining businesses rooted in everyday life.
Seoul Wiki Island
(Han River Nodeul Island Award)
SEOUL WIKI ISLAND
A national mega-project, the largest development undertaking in Korea since its founding. Created through global collaboration with six world-renowned architectural firms, the project establishes a powerful urban axis connecting Yongsan and the Han River. Applying the original Core–Node–Cell urban model, it realizes a self-sustaining mixed-use city where commercial, business, and residential functions operate in organic harmony.
Yongsan Business District
(Korea Economic Daily Site No. 33)
YONG SAN IBD
SEOUL DIGITAL KYUJANGGAK inherits the spirit of King Jeongjo’s Gyujanggak, merging Seoul’s 600 years of historical heritage with advanced IT technologies to form a future-oriented Cultural Seed Library. Beyond archiving knowledge, it is conceived as a creative industry launchpad that incubates new cultural industries through the convergence of humanities and technology.
Seoul Digital Kyujanggak City Proposal
(Seoul Metropolitan Government Competition Project)
SEOUL DIGITAL KYUJANGGAK
HANOI PROJECT – ME TRI establishes a Development Axis that connects Hanoi’s 1,000-year history with its future vision, creating a master plan that embodies Vietnam’s emergence as a global economic hub. Anchored by Diamond Lake, which concentrates the energy of the historic city, the project envisions a future-oriented waterfront city where cultural heritage and global lifestyles converge.
Master Plan of Me Tri City, Hanoi
(Kumho Construction + Daewoo Construction)
HANOI PROJECT - ME TRI
서울시 서초구 서초대로 397
(서초동 1316-5 부띠크모나코빌딩)
T 02.3444.5042
F 02.547.9115