GALLERY 303
(Residential Brand Identity)
2006
Overview
Designed to establish a new residential paradigm in Gwangju, this project goes beyond conventional apartments by integrating luxury hotel services with the product value of export-oriented residences. It sets a new benchmark for high-end living and lifestyle in the regional market.
Naming & Concept
The concept redefines the home as a “gallery”—a space for creation and exhibition rather than mere living. The true owner of the space is positioned as a “Household CEO,” orchestrating family and environment. This philosophy is embodied in the name “GALLERY 303 Contemporary,” where 303 symbolizes the three essential elements of art and the act of directing them.
Launching & Promotion Strategy
To meet the expectations of independent “Household CEOs,” the brand emphasizes the value of managing one’s own space and building a strong sense of community. With the slogan “Luxury Hotel & Export-Oriented Apartment,” it highlights premium positioning and successfully establishes a distinctive high-end brand that delivers both belonging and pride to its target audience.
PROJECT CREDITS
Client / Kumho E&C
Brand Strategy & Concept / PLANNING KOREA
Brand Naming / PLANNING KOREA
CI & BI Design / PLANNING KOREA & DESIGN NETWORK
Basic & Application Design System / PLANNING KOREA & DESIGN NETWORK
Brand Launch Campaign / PLANNING KOREA
Sales Promotion / PLANNING KOREA
GALLERY 303
(Residential Brand Identity)
2001
Overview
Designed to establish a new residential paradigm in Gwangju, this project goes beyond conventional apartments by integrating luxury hotel services with the product value of export-oriented residences. It sets a new benchmark for high-end living and lifestyle in the regional market.
Naming & Concept
The concept redefines the home as a “gallery”—a space for creation and exhibition rather than mere living. The true owner of the space is positioned as a “Household CEO,” orchestrating family and environment. This philosophy is embodied in the name “GALLERY 303 Contemporary,” where 303 symbolizes the three essential elements of art and the act of directing them.
Launching & Promotion Strategy
To meet the expectations of independent “Household CEOs,” the brand emphasizes the value of managing one’s own space and building a strong sense of community. With the slogan “Luxury Hotel & Export-Oriented Apartment,” it highlights premium positioning and successfully establishes a distinctive high-end brand that delivers both belonging and pride to its target audience.
BRAND & IDENTITY CREDITS
Client / Kumho E&C
Brand Strategy & Concept / PLANNING KOREA
Brand Naming / PLANNING KOREA
CI & BI Design / PLANNING KOREA & DESIGN NETWORK
Basic & Application Design System / PLANNING KOREA & DESIGN NETWORK
Brand Launch Campaign / PLANNING KOREA
Sales Promotion / PLANNING KOREA
