HANDONG UNIVERSITY (University Identity Strategy)
2003
Overview
Since its founding in 1995, Handong Global University has presented a high-quality, regionally based private education model beyond the Seoul metropolitan area. This strategic University Identity (U.I.) project aimed to elevate the university’s stature as a global leader of the Pan–East Sea and Pacific era. It integrates the university’s dual values—scientific innovation as part of a regional research hub alongside POSTECH, and character education as a mission school—while clearly defining its vision as a “glocal” incubator of talent for the 21st century.
Naming & Concept
The core concept, “Harmony of Intellect & Spirituality,” guided the development of a hybrid symbol that combines the typography of “HAN” with the dynamic form of a soaring seagull and the shape of a church (A), representing the university’s mission-school identity. This symbol expresses youth, experimentation, and service through a dynamic visual language, simultaneously embodying the pursuit of truth and a bold leap toward the world.
Launching & Promotion Strategy
Focusing on internal branding, the project strengthened community cohesion and fostered a strong sense of belonging and pride among members. By declaring an ambitious identity that extends beyond regional boundaries to the global stage, the university successfully established a clear educational brand positioning—one that unites academic excellence with moral leadership.
BRAND & IDENTITY CREDITS
Client / HANDONG UNIVERSITY
Brand Strategy & Concept / DESIGN NETWORK
UI Design / DESIGN NETWORK
Basic & Application Design System / DESIGN NETWORK
Brand Launch / DESIGN NETWORK
HANDONG UNIVERSITY
(University Identity Strategy)
2003
Overview
Since its founding in 1995, Handong Global University has presented a high-quality, regionally based private education model beyond the Seoul metropolitan area. This strategic University Identity (U.I.) project aimed to elevate the university’s stature as a global leader of the Pan–East Sea and Pacific era. It integrates the university’s dual values—scientific innovation as part of a regional research hub alongside POSTECH, and character education as a mission school—while clearly defining its vision as a “glocal” incubator of talent for the 21st century.
Naming & Concept
The core concept, “Harmony of Intellect & Spirituality,” guided the development of a hybrid symbol that combines the typography of “HAN” with the dynamic form of a soaring seagull and the shape of a church (A), representing the university’s mission-school identity. This symbol expresses youth, experimentation, and service through a dynamic visual language, simultaneously embodying the pursuit of truth and a bold leap toward the world.
Launching & Promotion Strategy
Focusing on internal branding, the project strengthened community cohesion and fostered a strong sense of belonging and pride among members. By declaring an ambitious identity that extends beyond regional boundaries to the global stage, the university successfully established a clear educational brand positioning—one that unites academic excellence with moral leadership.
BRAND & IDENTITY CREDITS
Client / HANDONG UNIVERSITY
Brand Strategy & Concept / DESIGN NETWORK
UI Design / DESIGN NETWORK
Basic & Application Design System / DESIGN NETWORK
Brand Launch / DESIGN NETWORK
