THE CLASSIC 500
2007
Seoul, South Korea
Overview
As part of the redevelopment of the Konkuk University site, this project introduced Korea’s first private, high-end residential master plan targeting affluent and culturally sophisticated seniors aged 60 and above. Moving beyond conventional care-focused senior housing, it established a new category —“Private Senior Society”— offering hotel-level services and cultural living in the heart of the city.
Urban & Architectural Concept
Through collaboration with Jerde and Joan Associates, the project delivers a distinctive landmark defined by twin urban towers. Luxury residential units, premium spa facilities, and outdoor pools are seamlessly integrated, balancing ergonomic design and safety for seniors with refined architectural aesthetics.
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Business Vision & Philosophy
Planning Korea led the development of a highly tailored product and marketing strategy based on in-depth analysis of VVIP lifestyles and needs. By introducing a private membership model, operating exclusive VIP showrooms, and pioneering a “housing curator” concept, the project established a new standard for high-end senior living. It stands as a benchmark and role model for future premium urban senior residence developments.
PROJECT CREDITS
Client / 건국AMC
Project & Product Concept / 건국AMC, PLANNING KOREA
Concept Architect / Jerde
Architect / Jerde
Interior / Joan Associate
Marketing Strategist & Sales / PLANNING KOREA
General Contractor / 건국AMC PLANNING KOREA
THE CLASSIC 500
2007
Seoul, South Korea
Overview
Located on the last remaining prime site along Cheongdam-dong’s luxury street, this project is driven by a strong hinterland demand of over 150,000 high-income consumers and aspires to move beyond conventional luxury toward a new paradigm of value. Targeting the Creative Class—those who consume and create culture—it is conceived not as a residence for wealth alone, but as a next-generation mixed-use cultural platform where living, retail, and culture converge.
Urban & Architectural Concept
Amid a streetscape defined by standalone luxury flagship stores, the project introduces a hybrid space that fuses Eastern and Western aesthetics. Designed as an “incubator for personal branding (Me-Brand),” it offers creators both inspiration and retreat in the heart of the city. Through curated retail environments and architecturally infused artistic sensibility, the project transcends physical space to establish itself as a cultural destination and creative hub.
Business Vision & Philosophy
This market-leading project sets a new benchmark for lifestyle development by seamlessly integrating residential, business, and artistic experiences. As a trend icon and landmark in Cheongdam-dong—where cultural leaders naturally converge—it generates a powerful ripple effect that extends far beyond real estate value, actively reshaping the city’s cultural landscape.
PROJECT CREDITS
Client / 건국AMC
Project & Product Concept / 건국AMC, PLANNING KOREA
Concept Architect / Jerde
Architect / Jerde
Interior / Joan Associate
Marketing Strategist & Sales / PLANNING KOREA
General Contractor / 건국AMC PLANNING KOREA
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